Choose the right analytics system for your business

Parse.ly is a powerful analytics solution for companies who want an engaged digital audience, but it’s not for everyone. Use this chart to determine if Parse.ly is the best fit for your business needs.

Real-Time Solutions

Enterprise Analytics Platforms Google or Adobe Analytics

Built In-House

Your Organization
What industry are you in?
Publishing
E-commerce
Publishing Brand Entertainment

Committed to the creation and maintenance of in-house analytics? Development teams can completely customize an analytics solution with the right infrastructure.

Our Data Pipeline can be integrated with in-house options, joined with other data in a data warehouse, and plugged into business intelligence dashboards.

Show me how the Data Pipeline works
Your Team
What's your team's analytics experience?
Beginner* *They don't use Excel
Intermediate* Advanced* *They use Excel fluently
Beginner Intermediate Advanced Non-technical users, developers, and data scientists
Who do you want accessing your data?
Writers Editors
Analysts
Writers Editors Analysts Data Scientists Developers Marketers Sales
Your Content
What type of content do you create?
Text Video Dist. Content Channels
Text Video Apps
Text Video Apps Dist. Content Channels* *FBIA, AMP
What is your content's lifecycle?
Breaking News
Evergreen content
Breaking News Evergreen content
Your Analytics
What do you need data about?
Authors Sections
Campaigns Referrers
Authors Sections Tags Campaigns Referrers Publish Dates Social Media
What do you want to do with your data?
  • See how many people are on your site right now
  • Understand trends in content performance over a period of time
  • Understand real-time and historical content performance
  • Conduct in-depth analysis with raw data
  • Automatically recommend content to improve reading experiences
What are your reporting needs?
CSV / XLSX
CSV / XLSX PDF
CSV / XLSX Raw Data Clickable Emailed Reports
What industry are you in? What's your team's analytics experience? Who do you want accessing your data? What type of content do you create? What is your content's lifecycle? What do you need data about? What do you want to do with your data? What are your reporting needs?
Brands
Entertainment
Publishers
Beginner
Intermediate
Advanced
Analysts
Data Scientists
Developers
Editors
Marketers
Sales
Writers
Apps
Dist. Content Channels
Text
Video
Breaking News
Evergreen Content
Authors
Campaigns
Publish Dates
Referrers
Sections
Social Media
Tags

Understand real-time and historical content performance

Conduct in-depth analysis with raw data

Automatically recommend content to improve reading experiences

CSV/XLSX
Clickable Emailed Reports
Raw Data
Real-time solutions Publishers Beginner Editors
Writers
Dist. Content Channels
Text
Video
Breaking News Authors
Sections

See how many people are on your site right now

CSV/XLSX
Enterprise
Analytics
Platforms
E-commerce Intermediate
Advanced
Analysts Apps
Text
Video
Evergreen Content Campaigns
Referrers

Understand trends in content performance over a period of time

CSV/XLSX
PDF

What about systems we could build in-house?

Committed to the creation and maintenance of in-house analytics? Development teams can completely customize an analytics solution with the right infrastructure.

Our Data Pipeline can be integrated with in-house options, joined with other data in a data warehouse, and plugged into business intelligence dashboards.

Show me how the Data Pipeline works

"Parse.ly gives people what they're looking for in a way that's not overwhelming, but it's still a source for answering complex questions."

Anna Gilbert / Director of Research
Slate.com

Is Parse.ly the right analytics solution for your team? Let's talk.

We have your information! Someone from the Parse.ly team will be in touch asap.

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