Parse.ly Culture
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Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there’s still the occasional “I’m not a fan of having a real-time report card on my work” sentiment. But it does prompt the question,…
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Content Marketing Mistakes That Haunt
Everyone makes mistakes, but none are quite as visible (and funny) as the ones made in marketing. Commiserating over our own content marketing mistakes over the years, we thought, “Hey, I bet we’re not the only ones!” As it turns out, the rest of the WordPress VIP team, along with our customers, had plenty of…
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The Parse.ly brand refresh: Our 10 year glow-up
We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched the Parse.ly website with a spiffy brand refresh and a new and improved Content Library. Our blog is next on the list for a facelift so next time you visit, you may see our content…
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Why I joined Parse.ly as CRO
“Hold on, say that again… Parse.ly is analyzing what over one billion people are looking at online? That’s a sixth of the internet!” “Yes,” Sachin answered. “At the same time, Parse.ly is also analyzing how people are interacting with over a third of the world’s top 10,000 sites, spanning some of the greatest companies…
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Meet the people solving digital content creators’ biggest problems
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just bring on an analytics platform; they had Parse.ly’s Senior Success Manager, Kelsey Arendt, taking on the challenge with them. In her trainings, she armed each team member with knowledge well beyond “how to click a…
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5 ways to network your way through a conference
Coming from a background in the performing arts, I wasn’t sure what to expect when I attended my first ever event as a member of the Parse.ly team back in 2015. In the theater industry, professional knowledge tends to flow less freely; if you have information, you hold onto it for your benefit until the…
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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding expenses. We’d built the business to a point where we effectively had unlimited runway to stay the course and still grow. However, coming off of such a successful year made me realize how much more…
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Locals | Austin, TX: Local news fosters engagement and activism in a growing community
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. We’re spending the summer highlighting our remote employees and exploring their news/media diet in a series called “Locals.” You’d be hard pressed to visit Austin, Texas without seeing its slogan, “Keep Austin Weird” plastered on…
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Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. We’re spending the summer highlighting our remote employees and exploring their news/media diet in a series called “Locals.” In this edition of Locals, we explored Boulder, Colorado. Having gained a reputation as a destination for…
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Scaling a Company… Retreat
Trying to scale a company is like trying to perform open heart surgery on an awake patient: your company. The day-to-day operations of a company in growth mode can be complicated enough. What happens when you are a company in growth mode that has a distributed team, and you host bi-annual offsite retreats? We brought…