Data Stories
-
Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about …
-
5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, …
-
3 Ways to Improve Newsroom Management
Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of …
-
The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your …
-
Hooked on Data: Overcoming the High Demand for Content
Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s …
-
Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” Stephanie Stahl (General Manager, Content Marketing Institute) Content analytics can …
-
It Was a Very Good Year for Content
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do …
-
How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two …
-
How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal …
-
Converting Content to Cold Hard Cash | Webinar Recap
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s …