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What’s Wrong with Your Content Engagement & How to Fix It
According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. You could be missing out on a wealth of leads because your content engagement…
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5 Content Marketing Metrics That Matter in 2022
Content marketing—using blogs, video, podcasts, and other content to attract and convert an audience—has been around for ages, but people are still unsure of how to properly measure its effectiveness. In fact, almost half of the content marketers we surveyed in our Content Matters 2022 Report don’t feel like they really understand how their content…
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Why Content Strategy Needs to Be Part of Your Digital Transformation
Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers. Each of those channels requires digital…
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11 Content Marketing Blogs You Should Be Reading in 2022
Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and following trusted industry blogs. We know there’s an overwhelming number to choose from (500 million, to be exact), so we’ve spotlighted 11 content marketing…
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3 Content Saturation Challenges and How to Overcome Them
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets viewed. So how can marketers create content to gain traction in such a congested space? The key to combating content…
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Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” Stephanie Stahl (General Manager, Content Marketing Institute) Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using analytics—the easy way.…
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What is Content Analytics?
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Being able to track and closely monitor how audiences interact and engage with your content is vital. But…
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It Was a Very Good Year for Content
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were put into effect last year and only accelerated as we moved through 2021. Customers today demand rich, personalized digital experiences…
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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Backstage was certainly one of those who came out on top, growing their platform into the premier platform for staffing creative…
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Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of Cloudflare has a nice write-up on how this exploit works under the hood. This vulnerability allowed remote code execution (RCE)…