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Evergreen Content: What It Is, Why It Matters, What You Can Do With It, and How You Can Find It
Updated April 2023 Online content has a three-day lifespan on average. To make your content last longer and work harder, focus on evergreen topics and formats. What is evergreen content? Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical three-day attention cycle. This means…
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4 Brand Voice Examples to Inspire Your Content Strategy
Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their target audiences in the process. It is crucial to have a unique, strong brand voice that cuts through the noise…
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How to Implement Brand Voice Guidelines Within an Organization
A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about what to say and how to say it are often thrown into an overarching brand book between rules about logo…
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How to Create Marketing Videos with Limited Resources
For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Video content marketing is more than just the norm these days; it has become essential to…
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What Is an Editorial Plan and How Do You Build One?
Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial plan. A common misconception is that an editorial plan is synonymous with an editorial strategy. But they’re not the same thing. Without both, your…
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4 Inspiring Creative Content Marketing Examples to Steal
In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream of quality content when faced with a demand for quantity. If your creative energy feels drained, take inspiration from the following digital marketing…
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Content Marketing Tips for Brands in 2022
As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? How am I going to provide value to my audience? How am I going to transform the way they interact with my brand? Aside from the quantitative results we uncovered in our…
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The State of Content Marketing in 2022
Heading into 2022, we wanted to learn more about content marketing trends—what challenges content marketers are facing, what’s working for them, and what’s not. With that in mind, we launched a detailed survey to marketers around the world. More than 800 responded, and we published the results in our Content Matters 2022 Report. There were…
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You know your content matters. It’s time to prove it. | Webinar Recap
CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is impacting their business. We recently polled more than 800 content marketers and strategists for our Content Matters 2022 Report and found that a whopping 49% of them…
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4 Content Marketing Challenges and How to Solve Them with Content Analytics
Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. But without data-backed insights, you’re making strategy decisions in the dark—decisions that can make or break your content marketing and, ultimately, your credibility with your audience. Unfortunately, many content…