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8 B2B Content Marketing Examples to Inspire Your Content Strategy
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content is essential for B2B companies to make purchasing decisions. According to Demand Gen’s 2022 Content Preferences Report, 72 percent of…
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How to Do a ROT Analysis: Keeping Your Content Fresh
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: We also know small content marketing teams are struggling to keep up with demand from their organizations, which means content is not the only thing suffering. A survey from Veritas found that 33%…
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Why Media Companies Need Real-Time Content Analysis
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. No wonder the…
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Usership: the Only Thing That Matters With Analytics
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles driven, not cars sold. Hours played, not games shipped. Features used, not applications downloaded. That’s where the real value lies.…
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Personalized Content Is The New Standard. Here Are 4 Ways To Get Started
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in relevant terms and show them content they’d be interested in. Personalization is everywhere. Netflix recommends videos based on your watch history. Amazon’s…
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![8 Steps to Dominate Content Development [With Examples!]](https://www.parse.ly/wp-content/uploads/sites/6/2022/06/pexels-quang-nguyen-vinh-2138126.jpg?w=1024)
8 Steps to Dominate Content Development [With Examples!]
The sales team wants a new case study. The company president files in and states she heard video is the way of the content future. Everyone has an ask. They’re all good ideas, but they don’t seem to form a cohesive whole. Our Content Matters 2022 report indicates the top driver of content marketing is…
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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. After then, UA will be cut off. Because Google Analytics 4 is an entirely new analytics product, this change is causing issues…
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights. Parse.ly has the edge on GA for content teams, especially when it comes to providing actionable content…
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How to Write Content Pillars That Convert
Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post rumpled in a corner here and the khaki pant leg of an ebook sticking out from under the nightstand over…
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Content Marketing Trends From Robert Rose | Webinar Recap
Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences, and drive bottom-line business results. WordPress VIP and Parse.ly VP of Marketing Dave Cardiel recently joined The Content Advisory Founder…