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How to Do a ROT Analysis: Keeping Your Content Fresh
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us …
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Why Media Companies Need Real-Time Content Analysis
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when …
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Usership: the Only Thing That Matters With Analytics
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is …
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Personalized Content Is The New Standard. Here Are 4 Ways To Get Started
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has …
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8 Steps to Dominate Content Development [With Examples!]
The sales team wants a new case study. The company president files in and states she heard video is the …
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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users …
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content …
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How to Write Content Pillars That Convert
Visitors to your website are trying your company out to see if your products are the right fit. If your …
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Content Marketing Trends From Robert Rose | Webinar Recap
Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content …
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Evergreen Content: What It Is, Why It Matters, What You Can Do With It, and How You Can Find It
Updated April 2023 Online content has a three-day lifespan on average. To make your content last longer and work harder, …