• A Brief History of The Press

    Does it inform, or propagandize? Does it challenge our opinions, or re-inforce pre-existing ones? Is it fair, or biased? Does it uphold our first amendment rights, or make a mockery of them? For decades, the Press has had a fair share of critics and guardian angels. Journalists have been characterized alternatively as boogeymen, saviors, elitist…

  • Newspapers are the New Startups

    Traditional publishing is changing. We’ve seen for a while that print publications are figuring out the proper transition to digital and we see another case today with Newsweek abandoning print to go fully digital in 2013. At Parse.ly, we’ve had the  privilege  of experiencing this transition period first hand and have even helped publishers work…

  • Inducement and Goals for Publishers

    In the latter part of the 19th century, psychologists conducted an experiment to understand a  phenomenon that was later referred to as “inducement”. The experiment asked volunteers to sit at a desk with a machine where you could comfortably rest your arm and press a small button or trigger with one of your fingers.  The…

  • Why Startups Die

    Parse.ly co-founder and CTO, Andrew Montalenti, was featured with a guest post on The Next Web today. The post is called “Why Startups Die”. Startups die due to a variety of causes. Over the course of the last three years, I’ve watched many of my friends pour their hearts and souls into companies that, for…

  • Accepting Applications For Better Mobile News

    Around sunrise Monday morning, Forbes reported on a new Pew survey that would get many mobile developers up on the wrong side of the bed.  Pew surveyed tablet and smartphone users about their news reading behavior. According to the survey—a very large and statistically significant study, evidently—60% of tablet users and 61% of smartphone users…

  • Parse.ly Launches API to Empower Publishers’ Websites

    Parse.ly Launches API to Empower Publishers’ Websites Parse.ly, Inc., a New York City startup and creator of  Dash, its content analytics product, today announced public availability of the Dash API. Ars Technica, a Conde Nast publication, has integrated Parse.ly’s unique technology across several key areas of arstechnica.com. The Dash API leverages all of the unique…

  • More Readers Less Money: How Do You Solve A Problem Like Falling Ad Revenues?

    In a Q2 report filed earlier this week, the  New York Times  announced a 6.6% decrease in ad revenue and an 8.3% increase in circulation revenue, thanks to the addition of 509,000 online subscribers. That’s an 80% boost in digital subscribers over the past year. Although total revenue increased less than 1%, clocking in at…

  • The Difficulties of a Distributed Team

    In May, Parse.ly’s co-founder and CTO, Andrew Montalenti, wrote a blog post titled “Fully Distributed Teams: Are They Viable?” Montalenti grouped team distributions into three categories: 1) Vertically Scaled: the entire team is located in one office space; 2) Horizontally Scaled: team members are distributed across multiple office locations; 3) Fully Distributed: no co-located or…

  • Hit Me Baby One More Time: Sabermetrics and Web Analytics

      via Steve Burns November 14th, 2005 marks the beginning of an era. On that date, Google first offered a free analytics tool to the public. The Google Analytics Era In April 2005, Google had acquired Urchin Software Corporation, a leading web analytics platform. Urchin calculated traffic by analyzing log data, a rather primitive method…

  • APIs Make News Media More Flexible

    On June 12th, publishers met at the New York Times Conference Center for International Press Telecommunications Council Business and Technology Day. Whew—that’s a word count killer. NewsCred, the Associated Press, and the New York Times presented on a panel about news media APIs. All three publishers have released an API. They shared how their API…