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As digital media business transforms, better insights are more critical than ever
One thing we can say about the media business: it doesn’t move slowly. We don’t need to do a full …
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SXSW 2014: Content, Connections, and Digital Media Take Center Stage
Parse.ly participated in the SXSW Interactive festival last week in Austin, Tx to connect with customers and monitor the progress …
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Yahoo Moves to Secure Search: A Quick Summary of Dark Traffic
In October, Parse.ly ran a study on the amount of “dark” search Google was sending to publishing websites. The SEO …
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Digital Media Trends in 2013
Here at Parse.ly we try to understand what our clients need in terms of larger media market trends. What’s driving …
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How the Facebook News Feed Changes Have Affected Traffic to News Websites
Last month, as we were putting together our Authority Report, we noticed that Facebook has been inching its way up …
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Which Metrics Matter for Digital Publishers?
This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for …
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Giving Thanks for Parse.ly Team Retreats
What does “giving thanks” mean to you? Maybe it’s the turkey, the travel, or the “still sitting at the “kids” …
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Parse.ly Analytics Without Ever Leaving Your Website
Today we are releasing the Alpha version of Parse.ly extension for Google Chrome (click to install)! It allows you to …
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Getting Your News From Social
Recently, the Pew Research Center’s Journalism Project released a study that concluded that news consumption on Facebook was common, but …