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As digital media business transforms, better insights are more critical than ever
One thing we can say about the media business: it doesn’t move slowly. We don’t need to do a full recap (there are plenty of sites and newsletters for that), but in the past six months we’ve seen exciting news sites come into being, and we’ve seen great ideas sadly burn out. The numbers say…
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SXSW 2014: Content, Connections, and Digital Media Take Center Stage
Parse.ly participated in the SXSW Interactive festival last week in Austin, Tx to connect with customers and monitor the progress of the tech and media industries. In a significant shift from previous years, the business of news appeared to be on the upswing, and the SXSW buzz about new VC funding flowing into the industry…
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Yahoo Moves to Secure Search: A Quick Summary of Dark Traffic
In October, Parse.ly ran a study on the amount of “dark” search Google was sending to publishing websites. The SEO world was, understandably, shaken up by the news. There was a silver lining for publishers though: because news websites are in the business of creating relevant content on a continuous basis, they weren’t as hard…
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Digital Media Trends in 2013
Here at Parse.ly we try to understand what our clients need in terms of larger media market trends. What’s driving feature requests that come in, and how do they make sense within the changing media industry? We make sure we respond to product requests as part of a larger market need to ensure that we’ll…
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How the Facebook News Feed Changes Have Affected Traffic to News Websites
Last month, as we were putting together our Authority Report, we noticed that Facebook has been inching its way up our top twenty-five referrers list. Facebook is now listed behind Google as the number one external referrer to all Parse.ly news websites (over 5 billion pageviews, hundreds of media properties). We, along with some of…
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Which Metrics Matter for Digital Publishers?
This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for benchmarking content success, followed by pageviews and social shares. How have publishers’ opinions on the metrics that matter changed over time? Read on to find out in this piece, originally published in 2013. Last week,…
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Giving Thanks for Parse.ly Team Retreats
What does “giving thanks” mean to you? Maybe it’s the turkey, the travel, or the “still sitting at the “kids” table” aspect of this holiday. Regardless of which slice pie you end up with (pecan! pumpkin!), we can all agree there is something to be thankful for, whether it’s family, friends, or maybe even something…
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Parse.ly Analytics Without Ever Leaving Your Website
Today we are releasing the Alpha version of Parse.ly extension for Google Chrome (click to install)! It allows you to dive right into post analytics without ever having to leave the page. You can see stats of the current page, and it also links to the analytics panel, for easy drill-down, if something catches your…
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Getting Your News From Social
Recently, the Pew Research Center’s Journalism Project released a study that concluded that news consumption on Facebook was common, but incidental to users. Today, Pew released findings from the same study regarding Twitter users consumption of news. As part of our Authority Report, Parse.ly tracks the incoming referral traffic to over five billion pageviews for…