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Hooked on Data: Overcoming the High Demand for Content
Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s …
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6 Ways to Make Content Analytics a Team Effort
You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. …
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5 Metrics That Add Meaning and Context to Pageviews
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, …
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9 Types of Web Analytics Tools—And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it’s …
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How Our Customers Use Parse.ly and Google Analytics In Tandem
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something …
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Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With Content
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand …
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8 B2B Content Marketing Examples to Inspire Your Content Strategy
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital …
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How to Do a ROT Analysis: Keeping Your Content Fresh
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us …
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Why Media Companies Need Real-Time Content Analysis
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when …
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Usership: the Only Thing That Matters With Analytics
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is …