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How to Find a Journalism Job (That’s Not in a Newsroom)
One of the overriding issues affecting the current writers’ market is the need for traditional newsrooms and media organizations to produce a profit. These organizations are now employing writers — many of whom come from a journalism background — to produce and execute non-editorial content in the form of branded posts and digital packages. Journalists…
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Navigating the World of Branded Content as a Journalist
Ed Note: Lauren Cannon is our newest contributing author to the Parse.ly blog. As a freelancer, Lauren has been navigating the world of branded content for the past few years. We asked her to introduce herself by sharing some thoughts about her experience before she starts writing for the blog, as it is, technically, branded…
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Mage: The Magical Time Series Backend Behind Parse.ly Analytics
Building a time series engine is hard. Beyond the typical database management problems of data distribution, fault tolerance, and read/write scaling, you have the additional reporting challenge — how do you make it simple to query? This article goes into depth on Mage, the backend that powers Parse.ly’s analytics dashboard. Why did we need Mage?…
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Making the Dashboard: UI/UX Decisions for Turning Audience Data into Insights
Ed Note: Last week, Parse.ly announced our latest product release, which included the rollout of a brand new dashboard. For those who like to know what goes on “behind the scenes” at a software company, we asked one of our UI/UX engineers, Toms Baugis, to talk about the decision making process. Besides being an prolific…
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The Big Picture: A Whole New Way to Understand Digital Media Audiences
When we launched Parse.ly Analytics in 2012 we were confident that a web analytics platform built from the ground up for content was key to the success of digital publishers. The need for data and analytics beat even our expectations handily. Since then, we’ve worked with some of the best and most innovative publishers on…
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#wjchat: Newsroom analytics in 2015
Journalists are known for their love of Twitter. A quick show of hands at the ONA conference in Chicago this year showed that journalists use Twitter at much higher rates than that of the general population. And they love other journalists on Twitter: a recent study found that “journalists were more likely to interact through…
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Digital media in 2014: The Acceptance of Data as Friend Not Foe of Publishing
Something was in the air in 2014. Maybe it was the New York Time’s Innovation Report. Or maybe it was BuzzFeed’s ability to raise $50 Million. Whatever it was, this year saw digital publishers no longer ignoring their audience data. Data stopped being scary: a representation of all that was wrong with news, journalism and…
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Loving a Log-Oriented Architecture
Jay Kreps created Apache Kafka to address his data integration needs at LinkedIn. He also wrote a widely-circulated essay about “The Log” that shows the motivation behind the system he created. A few months later, he published a much more expanded version of that essay in the form of a short book for O’Reilly Media…