Parse.ly Blog

  • The Endgame for Investment in Digital Publishing Companies

    Why are venture capitalists, private equity firms and wealthy individuals pouring hundreds of millions of dollars into new media each year? Last month, Parse.ly invited dozens of journalists and professionals from the publishing world to participate in a conversation that explored these questions and some related ones, including: What about the industry and its future…

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  • 6 Questions Every Audience Development Editor Must be Able to Answer

    Finding your target audience has gotten infinitely more complicated since the rise of digital media. We’ve all been at a family reunion where grandma or grandpa waxes poetic about how hard things were in the “old days.” In the case of news media distribution, the younger generation can return the quip to their elders —…

    jeffandrews

  • Why Publishers Need More than a Voice to Succeed

    Being a hopeless news junkie, I start every morning with a large cup of industrial-strength coffee and my RSS Feed, which brings me content from exactly 100 (just counted) publications, from new media upstarts to regional newspapers. Despite the diversity of my feed, I tend to get a lot of the same stuff. For example,…

    jeffandrews

  • Meet Cyna Alderman of the New York Daily News Innovation Lab

    Cyna Alderman is the  Managing Director of the Daily News Innovation Lab and Senior Vice President, General Counsel of the New York Daily News. The Innovation lab fosters early-stage news and media start-ups directly in the newsroom, both helping the start-ups understand their product-market fit, and letting the NY Daily News innovate and experiment with…

    parsely

  • Proving Native Advertising Works, In Three Easy Steps

    For marketers and publishers alike, native advertising can still feel a little like the wild west. Everyone is figuring it out while trying to stay ahead of the competition. The only thing that is clear? Advertisers are making more and more room in their budgets for sponsored content as the field takes off. Figuring out…

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  • Announcing PyKafka: Python Support for Kafka 0.8.x

    Today, Parse.ly is happy to announce the 1.0 release of  PyKafka, a new Python driver for Kafka.  Kafka is “publish-subscribe messaging rethought as  a distributed commit log”, and Parse.ly makes heavy use of it. PyKafka is an upgrade of an older library named  samsa, which was only compatible with Kafka 0.7.x. We’ve spent the last…

    emmett

  • Understanding your audience … then growing it

    In the premier season of the new podcast “StartUp,” host Alex Blumberg briefly discussed the success of “Serial,” the other extremely successful podcast startup launched at the same time. “If you’re listening to the sound of my voice right now and you have not heard of ‘Serial,’” Blumberg said, “you occupy a very strange niche…

    aanand

  • Parse.ly “Headliners”

    A headline is meant to call attention to a story, not to itself! Join the Parse.ly  team in  taking a look at some of the more hilarious headlines that missed the memo. Have you seen any funny news headlines lately? Send them to press@parsely.com.

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  • Here’s the Secret Sauce to Audience Development

    If it seems like every year the launch of a hot new digital publisher causes the industry to rethink itself, it’s because that’s actually happening — low barriers to entry have made digital media a very crowded space in which to do business. With a glut of new players, publishers are under more pressure than…

    jeffandrews

  • Parse.ly Goes “On the Record”

    We use words to communicate every day. Check out some of the most inspiring words the Parse.ly team has  stumbled across in digital publishing and beyond. Enjoy! What’s your favorite writing-related quote? Send it to press@parsely.com.

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