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On-Page Analytics: Now Available Through an Overlay
Everyone tries to move fast when it comes to digital media, especially when it comes to making decisions based on audience analytics. One way to do that better? Make sure that you’re seeing the latest data at all times: right on your website. Today, we’re pleased to announce that Parse.ly clients can now access analytics…
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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window into our success, a mirror to hold up and say: does this look as good as I think it does? But too much time looking in a mirror can be dangerous. Case in point: Narcissus.…
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How to Repurpose Evergreen Content
In 2014, the Parse.ly team researched how long a typical article lasts online. We found that the median lifespan of the articles we studied was 2.6 days. Articles whose popularity extended beyond this cycle were considered “evergreen” content. Since evergreen articles are not tied to a specific news event, and they don’t have an expiration…
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Announcing a New Technology Partner in Search: Swiftype
Our number one goal at Parse.ly is to assist digital media websites in staying laser-focused on what they do best: creating great content and figuring out the best business strategies to stay successful. Part of that effort includes recommending and partnering with other technology providers that offer solutions to the myriad of challenges that publishers…
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Balancing Audience Growth and Traffic Generation with Analytics at TheAtlantic.com
Editor’s Note: This post is based on a presentation by Adam Felder, associate director of analytics for Atlantic Media, as part of a webinar hosted by Publishing Executive. A recurring anthem in digital analytics is “moving beyond the idea that success can be defined solely by pageviews,” a sentiment echoed by Felder as part of…
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Evolving Parse.ly’s API
Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for automatic content optimization on some of the top sites across the web, via our rich API. This post covers how we’re changing the API in early 2016. Summary for customers What does the Parse.ly API…
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2015 Recap: The Most Popular Parse.ly Posts
Catching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see which stories were most read by our audience. Don’t miss any stories in 2016 – subscribe to the blog to get the stories sent directly to you! 1. This is How Long Articles Last Online…
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Happy Holidays from the Parse.ly Team!
Happy holidays, from Parse.ly’s family to yours! Thanks for being a part of Parse.ly’s growing family in 2015. ​This year brought us: We were also proud to track almost 50 billion page views in 2015 for some of the best media companies in the world — and to launch one brand-new dashboard​. Take a look…
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December 2015 Parse.ly Product Update
Santa has elves, we have engineers. As the holiday season begins, here’s a rundown of our gifts to you: new features you’ll find in the Parse.ly dashboard. Significant Referrer Sources in the Overview Screen Now, if a post has a significant external referrer that is driving more than 15 percent of its traffic on the…