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The ‘How’ and ‘Why’ of Parse.ly’s Fully Distributed Team
My fascination with fully distributed teams dates back to year 2000. Back then, I was actively following the Linux and …
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How to Track the Performance of Distributed Content
In addition to developing audiences on their own sites, today’s top publishers have an unprecedented opportunity to reach massive new …
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Reader Engagement Data Makes the Case for Long-Form Content at Lehigh University
Founded in 1894, The Brown and White is Lehigh University’s student newspaper — produced entirely by a student staff that …
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How to Foster a Data-Driven Culture in Your Newsroom
“The most valuable commodity I know of is information.” Gordon Gekko, Wall Street (1987) From serving daily catered lunches to …
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Hold the Phone! Parse.ly Introduces First iOS App So You Can Check Your Dashboard On-the-Go
Parse.ly is excited to introduce our new iOS app. Now, digital publishers can access our best-in-class publisher analytics platform with …
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Facebook Referral Traffic is Not All It’s Cracked Up To Be
A couple of years ago, NPR played a masterful April Fool’s prank on its readers after hypothesizing: “We sometimes get …
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2016: The Year of Data-Informed Decision-Making
Back in December, Parse.ly predicted that monetization would be one of the biggest challenges for digital publishers in 2016. However, …