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The ‘How’ and ‘Why’ of Parse.ly’s Fully Distributed Team
My fascination with fully distributed teams dates back to year 2000. Back then, I was actively following the Linux and Debian projects, which were two of the most successful open source projects of that time. I used Debian on all of my systems and was amazed with the collaboration model they had engendered using tools…
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How to Track the Performance of Distributed Content
In addition to developing audiences on their own sites, today’s top publishers have an unprecedented opportunity to reach massive new audiences by distributing their content to emerging third-party platforms. But where should they start? Between Facebook Instant Articles, Snapchat Discover, Apple News, Twitter Moments, and Google AMP, the options are varied and, honestly, a bit…
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Reader Engagement Data Makes the Case for Long-Form Content at Lehigh University
Founded in 1894, The Brown and White is Lehigh University’s student newspaper — produced entirely by a student staff that is responsible for all editorial and management decisions. The newspaper’s current editorial staff includes around 40 editors and more than 100 writers. In Fall 2015, The Brown and White participated in Parse.ly’s University Partnerships program…
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How to Foster a Data-Driven Culture in Your Newsroom
“The most valuable commodity I know of is information.” Gordon Gekko, Wall Street (1987) From serving daily catered lunches to offering free laundry services for employees, tech companies, in particular, are known for their competitive perks. At Parse.ly, we understand the importance of fostering a company culture that attracts and retains awesome employees (we’re hiring,…
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Hold the Phone! Parse.ly Introduces First iOS App So You Can Check Your Dashboard On-the-Go
Parse.ly is excited to introduce our new iOS app. Now, digital publishers can access our best-in-class publisher analytics platform with a custom experience designed specifically for the iPhone, iPad, and iPod Touch. Our goal for the app was to take the power of our web dashboard and fine-tune it for mobile devices. The Parse.ly app…
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Facebook Referral Traffic is Not All It’s Cracked Up To Be
A couple of years ago, NPR played a masterful April Fool’s prank on its readers after hypothesizing: “We sometimes get the sense that some people are commenting on NPR stories that they haven’t actually read.” To test the theory, NPR posted a link to a “fake” news article to its Facebook page with the headline,…
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2016: The Year of Data-Informed Decision-Making
Back in December, Parse.ly predicted that monetization would be one of the biggest challenges for digital publishers in 2016. However, a recent report from the Reuters Institute for the Study of Journalism suggests that digital publishers may have something else on their minds, as well. Within the report, Research Associate Nic Newman explored what digital…