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Fresh Analytics Perspectives from Journalism Students You Should Hire
Journalists today work in data-driven newsrooms, incorporating analytics into their reporting and editorial strategy. Not only have journalism students at universities across the country acknowledged the importance of understanding data analytics as they prepare to enter the workforce, but they’ve already started integrating data analytics into the foundations of their collegiate newspapers and journalism courses.…
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The Analyst’s Corner: How to Benchmark Engaged Time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s a complex, divisive challenge for newsrooms, one I eagerly indulge. I work directly with media companies of all shapes and sizes. I offer consultation on everything from using data to support editorial intuition, experimenting with…
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Engagement Where It Counts: Activists and Impact Measurement
Look at the history of communication technology and, at every key moment, you’ll find activists taking advantage. Martin Luther piggybacked on the printing press to spark the Reformation. Muckraking journalists found wide audiences thanks to new, nationwide press networks and the expansion of the Postal Service. Civil Rights groups planned actions to draw television coverage,…
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As Election Day Looms, Reader Interest in Candidate Coverage is Increasing
The nominees for President of the United States have been selected, the parties have convened, and the general election debates are a few weeks away, so we wanted to check in with the Parse.ly election dashboard to see where the candidates stand with online readers. While the long and unpredictable U.S. election cycle may have…
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What We Know and What We Don’t: Defining Audience Engagement
The Trouble with Defining Audience Engagement The answer to defining audience engagement, we’ve found, is stubbornly complex. Sachin Kamdar, Parse.ly’s CEO pointed out that results of a survey indicated 54% of digital media professionals do not have a common definition of audience engagement at their organization. He listed this problem under “What we don’t know”…
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Classrooms As Startup: How Our CEO Used Data to Teach
It’s back-to-school season. But what do startups and schools have in common? According to Parse.ly’s CEO, Sachin Kamdar, more than you would think. And he would know. After getting his Masters in Education from Pace University, Sachin started his career as a teacher at Brownsville Academy in Brooklyn, New York. Brownsville Academy High School is…
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Parse.ly Ranks #279 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,406%
This week, Parse.ly was thrilled to join the most prestigious ranking of the nation’s fastest-growing private companies when Inc. magazine ranked us as #279 on its Inc. 5000 list. Would you believe we’ve experienced 1,406 percent three-year growth?! As context, the Inc. 5000 list is a pretty big deal! It represents a unique look at…
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Data Pipeline vs API: what’s the difference?
A question we get often about our new Parse.ly Data Pipeline is, “What’s the difference between raw data access provided by your Data Pipeline and the access provided by your HTTP/JSON API?” This is a good question! This post will seek to answer it. Parse.ly’s HTTP API, which has been live for several years, is…
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New Product: Parse.ly Data Pipeline
For the past 3 years, Parse.ly has built a strong business around democratized access to real-time and historical analytics. That’s why top sites like TechCrunch, The Intercept, Mashable, and Slate all trust Parse.ly for their day-to-day analytics needs. But in the past year, we noticed a shift in the industry. Customers are not satisfied with…
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Your homepage: A leading indicator of social success
Social networks have become extremely important referral sources for many online media outlets. In light of Facebook’s recent algorithm changes, some digital publishers have become laser-focused on how much traffic the social media giant is driving (or not driving) to their posts. And according to new research from Parse.ly, the homepage is one of the…