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Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should …
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Locals | Austin, TX: Local news fosters engagement and activism in a growing community
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. …
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Six Podcasts Journalists Should Know
Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them …
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All-new On-page Analytics
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your …
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Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. …
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Help, We’re Trapped in the Media Bubble!
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.” …
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Taking Engagement Online into Real Life: the Event Strategy Used by The Intercept
Audience engagement teams can sometimes forget that strengthening relationships with readers or crafting a tone can happen offline. The Intercept …
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1 New API, 20 Engagement Metrics
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly’s API. Slate implemented an …
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Scaling a Company… Retreat
Trying to scale a company is like trying to perform open heart surgery on an awake patient: your company. The …
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What It Takes to Win a Journalism Hackathon
Speaking from experience, talking about digital innovation at a conference or writing about it on Twitter is easy. Sitting …