-
Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should each article, newsletter, or post deliver in terms of audience impact? We gathered editorial and analytics leads from four very different outlets—domino, Artsy, Ceros and Digiday’s CUSTOM studio—and asked them how they view the relationship…
-
Locals | Austin, TX: Local news fosters engagement and activism in a growing community
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. We’re spending the summer highlighting our remote employees and exploring their news/media diet in a series called “Locals.” You’d be hard pressed to visit Austin, Texas without seeing its slogan, “Keep Austin Weird” plastered on…
-
Six Podcasts Journalists Should Know
Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them in a category on iTunes. The podcasting industry even tried to capitalize on this behavior in March through the #tryapod campaign. Data could change discovery. The availability of listener data from Apple could impact how…
-
All-new On-page Analytics
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most loyal readers. On average, 11% of views to articles come from homepage traffic and 80% of the people who visit a homepage are return visitors. If you want these audiences to stay loyal, it’s…
-
Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. We’re spending the summer highlighting our remote employees and exploring their news/media diet in a series called “Locals.” In this edition of Locals, we explored Boulder, Colorado. Having gained a reputation as a destination for…
-
Help, We’re Trapped in the Media Bubble!
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.” One way to do that, Quora suggested in this discussion, was to “[i]ntentionally seek out people in different geographies, from different backgrounds with different views.” The clustering of similar viewpoints wasn’t only occurring online; media…
-
Taking Engagement Online into Real Life: the Event Strategy Used by The Intercept
Audience engagement teams can sometimes forget that strengthening relationships with readers or crafting a tone can happen offline. The Intercept understands exactly this. Hosting Northside Report, they deepened their relationships with readers away from the screen and “IRL” (in-real-life). “We want to create a complete experience for our audiences,” The Intercept’s Director of Communications Vivian…
-
1 New API, 20 Engagement Metrics
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly’s API. Slate implemented an infinite scroll reading experience, increasing visitor time on site by 9% and boosting ad revenue. Slate generates the next article in the queue using real-time page view data. The New Yorker built a recommendation widget…
-
Scaling a Company… Retreat
Trying to scale a company is like trying to perform open heart surgery on an awake patient: your company. The day-to-day operations of a company in growth mode can be complicated enough. What happens when you are a company in growth mode that has a distributed team, and you host bi-annual offsite retreats? We brought…
-
What It Takes to Win a Journalism Hackathon
Speaking from experience, talking about digital innovation at a conference or writing about it on Twitter is easy. Sitting down to create something new? Now that’s hard. That’s what hackathons force: working within time constraints to produce something, anything. The prizes aren’t bad either. When we teamed up with the Editorial Network Hub and…