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Track AMP & Facebook Instant like never before
When we spoke with some of our customers who publish content on AMP and Facebook Instant Articles (FBIA) we learned …
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Episode 03: Long Live Long-form
“So, our attention span isn’t getting killed?” Andrew and Sachin take a look at engaged time data that shows we …
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Episode 02: Search Intent vs. Social Serendipity
“The war for people’s time” Sachin and Andrew talk about optimism for digital subscription models, implications of the DNAinfo and …
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Episode 01: The Great Reckoning
“The ad only internet is basically a thing of the past.” In the very first episode of The Center of …
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Facebook declines, Google grows as battle for news audiences continues
As an analytics provider for hundreds of the web’s leading publishers, we have a bird’s-eye view of trends in web-wide …
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Media could double the amount of subscribers in 2018
War metaphors are common in the way we talk about the attention economy, encapsulated in headlines like: “The battle for …
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Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP traffic.
When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new …
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How four newsrooms actually used data—and you can, too
While 87% of publishers have access to data analytics for the content their organization creates, only half report complete understanding …
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Why Slate picked engaged time as their North Star metric
To get all the details on how Slate became a loyalty powerhouse, check out this case study. On their 20th …
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Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data, …