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How 5 apps encourage user loyalty
HelloFresh copywriter Jacqueline Parisi recently spoke with us about the decision to bring content from the meal kit company’s blog into their app: “We wanted to increase the amount of time that our customers spend in the app and have them dwell there. We knew we had to draw them in beyond just looking at…
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Episode 10: Out of the AI Winter
“We’re not going to have machine-humans any time soon” Sachin and Andrew discuss AI with Matt Carrigan, a machine learning engineer at Parse.ly. AI is a rising field right now, but what exactly is machine learning and how does it relate to news and what we pay attention to online? Plus: Cambridge Analytica, GDPR, and…
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73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.
There’s a good chance that you have a mobile phone within arm’s reach right now, maybe in a pocket, next to you on your desk, or even in your hand as you read this post. Even so, when you imagine a reader interacting with your site, do you tend to picture a person browsing on…
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Google adopting the strategies that made Facebook successful in news referrals
Facebook’s News Feed, when it first rolled out, allowed for a news and information discovery mechanism that hadn’t been seen, at scale, before. Most stories about Facebook’s News Feed change, and the associated drop in traffic it sends off platform, have focused on the decline in Facebook traffic. While everyone craned their necks to watch…
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Would anyone care if your brand disappeared? The importance of authentic brand love, and how to build it.
During an afternoon of conversations among audience development professionals, the discussion kept returning to the concept of brand love. Brand love, as described by Keith Reinhard, chairman emeritus of DDB Worldwide, refers to the emotional connections we form with brands: “It’s also true that both personal and brand relationships are established, nurtured and sustained more…
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Episode 09: Political News Supply and Demand Curve
“Is ‘Trump fatigue’ real?” Sachin and Andrew get the backstory on HuffPost’s “Trump fatigue” data investigation. Guests Ethan Klapper, Senior Social Media Editor at HuffPost, and Vincent Wu, Head of Insights & Growth at HuffPost, unpack supply and demand for politics news and how readers engage with Trump stories post-election. Plus, they go +1/-1 on…
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Media outlets refocusing on their biggest concern: monetization
2018 has already been a whirlwind for digital media professionals, from the Facebook News Feed changes, to major mergers, to the pivot away from video. With so many different trends and challenges, you may be wondering what you should focus on most in 2018. To find an answer, we surveyed over 200 digital media professionals…
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3 stats that prove just how valuable newsletters are
Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to “my” interests (that is, the good ones do). The curated experiences of newsletters can make them feel like they’re just for you. Not only do newsletters help brands forge direct connections with readers, but they…
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Episode 08: The New News Feed
“The existential identity crisis that Facebook is going through” Sachin and Andrew dig deeper into publishers’ risk exposure following changes to Facebook’s News Feed algorithm. Plus, they discuss the increase in younger demographics using social media, their favorite newsletters, and +1/-1 opinions on Silicon Valley (the place, the culture, and the show). Industry news that…
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Is “Trump fatigue” real? How reader engagement has fared in the post-election era
Ed Note: This article comes from the data and analytics team at HuffPost, a Parse.ly client. We typically highlight aggregate data about topics or sources, but this story shows an example of content analytics in action within a single organization. The post was originally posted on HuffPost, and we’re excited to share it with our…