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Why homepages might matter more than social media, especially for political content
The scramble to diversify traffic sources picked up after Facebook announced its algorithm change earlier this year. While brands and …
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How travel brands can use audience data to think strategically about customers’ digital moments
This post is a collaboration between SkiftX, Skift’s branded content studio, and Parse.ly. It originally appeared as sponsored content on …
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How Bloomberg and The Wall Street Journal segment their audiences
Last year, Bloomberg’s digital team set an internal goal to increase their traffic globally. They saw a significant opportunity to …
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How Delta Sky magazine connects its readers with “places that are flying under the radar”
Travel writing is often considered a trophy career or the stuff day-job daydreams are made of, but for Sarah Elbert, …
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Three audience attention metrics you should look at before conversion
Conversions are a concrete affirmation that what you’re doing is working, so as a marketer, it’s easy to get caught …
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GOOOOAAALLLLL: Scoring online attention of World Cup audiences
Were you out in the bars celebrating when France won the finals over Croatia? Or were you mystified by the …
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Pin this content: 4 things referral data shows about Pinterest
Pinterest users (Pinners) have individual taste, from modern kitchens to goth nurseries. One important trait they share: using the platform …
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Episode 15: One Week in Data
“You got about as much sports analysis as you can get out of me.” Sachin and Andrew consider a single …
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What do people read about while they’re at work?
Patterns in traffic show that desktop usage peaks during workdays, tablet traffic increases slightly on the weekends, and mobile usage …
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Episode 14: Discovery vs. Search: 2018 Edition
“There are all these different little niches of content.” Sachin and Andrew dig into how major traffic sources to content …