-
How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the name of driving readership to your site. But once the audience gets there, then what? How can you optimize that audience relationship? NBA team the Minnesota Timberwolves tackled this challenge by personalizing content to keep…
-
Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating peaks and plateaus in the amount time people are projected to spend with digital media in a day (while multitasking). “We’re expecting that time with digital is going to grow about 4% this year, and…
-
Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point of view of publishers, the media, and content creators, are we taking into account exactly how complicated? Sara Fischer, Media Reporter at Axios, joined us to discuss why it’s worthwhile to look at Facebook from…
-
Are audiences still reading about #MeToo, a year after Weinstein?
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker a Pulitzer Prize. On October 5, 2017, Jodi Kantor and Megan Twohey broke their story, and on October 10th Ronan Farrow published his exposé. Farrow’s piece “From Aggressive Overtures to Sexual Assault: Harvey Weinstein’s Accusers…
-
Three ways to find value in engaged time
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending on strategic goals and usually involves a combination of metrics. But for some organizations, especially when those goals tie back to reader revenue, user experience, and content strategy, the answer is total engaged time. “When…
-
Meet the people solving digital content creators’ biggest problems
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just bring on an analytics platform; they had Parse.ly’s Senior Success Manager, Kelsey Arendt, taking on the challenge with them. In her trainings, she armed each team member with knowledge well beyond “how to click a…
-
One analyst’s attempts to demystify the types of traffic Google sends publishers
I really love it when one of my go-to news sources sneaks its way into my periphery with a new way of telling a story—a new podcast or app, or really any rich new content format. As an Android user, I’ve been noticing Google’s finding all sorts of ways to sneak in more recommended content,…
-
5 ways to network your way through a conference
Coming from a background in the performing arts, I wasn’t sure what to expect when I attended my first ever event as a member of the Parse.ly team back in 2015. In the theater industry, professional knowledge tends to flow less freely; if you have information, you hold onto it for your benefit until the…
-
The ultimate referral guide to your audience
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave us the record-breaking gift of Hello. Most notably (sorry, Adele) for content creators, it was a time when Facebook sent more traffic to publishers than Google. It’s only been three years but the traffic trends…
-
How Amtrak’s The National reaches a national audience by starting local
On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago could be on her way to New Orleans, and someone in Kansas City could be headed to Los Angeles. Other than the trains shepherding them across North America, what connects each of these people? Alex…