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How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the …
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Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating …
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Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point …
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Are audiences still reading about #MeToo, a year after Weinstein?
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker …
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Three ways to find value in engaged time
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending …
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Meet the people solving digital content creators’ biggest problems
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just …
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One analyst’s attempts to demystify the types of traffic Google sends publishers
I really love it when one of my go-to news sources sneaks its way into my periphery with a new …
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5 ways to network your way through a conference
Coming from a background in the performing arts, I wasn’t sure what to expect when I attended my first ever …
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The ultimate referral guide to your audience
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave …
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How Amtrak’s The National reaches a national audience by starting local
On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago …