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Are mobile news aggregators on the rise as referral traffic sources?
This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of …
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Episode 19: Why we need to think about email as community, with Quartz
If your inbox is anything like ours, it’s a crowded space but an important one. Email can provide an asynchronous, …
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Who and what are voters reading about online as they head to the polls?
Ahead of Election Day, do you know what Americans are paying attention to as they head to the polls? A …
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Top ten external traffic referral sources of October 2018
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic …
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What’s driving the news cycle of the Trump administration?
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We’ve investigated …
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Benchmark your site against overall attention trends
There’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to …
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Episode 18: Why reader support is not about the tote bags, with Billy Penn
Organizations are increasingly looking to reader support as a primary revenue stream. In an analysis of almost 2000 domains in …
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Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary …
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What are prospective students reading? Not just the message, but the messenger matter
Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are …
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How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the …