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3 (more) stats that prove how newsletters create community engagement
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of…
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Are mobile news aggregators on the rise as referral traffic sources?
This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But one day at the beginning of October I was looking at a story in Currents and noticed another referrer in the mix:…
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Episode 19: Why we need to think about email as community, with Quartz
If your inbox is anything like ours, it’s a crowded space but an important one. Email can provide an asynchronous, personal, and curated experience in an environment that offers publishers a degree of control and experimentation. But how do you make your newsletter stand out? Eva Scazzero, Product Manager at Quartz, does it by treating…
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Who and what are voters reading about online as they head to the polls?
Ahead of Election Day, do you know what Americans are paying attention to as they head to the polls? A lot has happened this fall—the Brett Kavanaugh hearing and confirmation just for starters, not to mention hurricanes Florence and Maria, and that $700 million powerball. Events like these continue to captivate newshounds, and many will…
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Top ten external traffic referral sources of October 2018
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral sources There were 4.9 billion views across the network in October with 931k articles viewed daily. There was no change…
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What’s driving the news cycle of the Trump administration?
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We’ve investigated search intent vs. total attention for stories about the president and found that the volume of searches does not align completely with the volume of readership. Ahead of the midterms, we wanted to revisit the…
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Benchmark your site against overall attention trends
There’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to success. “How this one company solved that exact thing you’ve been struggling with” means you can learn from someone else’s efforts without having to fail at the same thing they did. We’re excited to introduce…
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Episode 18: Why reader support is not about the tote bags, with Billy Penn
Organizations are increasingly looking to reader support as a primary revenue stream. In an analysis of almost 2000 domains in our network, 29% of those sites had some kind of paywall. While paywalls are one option for reader revenue, they aren’t the only one. Danya Henninger, Editor at Billy Penn, explains their membership philosophy of…
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Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one of the most prestigious schools in the world. What does such a storied institution strive to achieve with their content strategy, and how are…
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What are prospective students reading? Not just the message, but the messenger matter
Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are savvy, intelligent, and thoughtful college shoppers, who take into account the messenger as much as the message.” When it comes to choosing the university that might change their lives, Gen Z (those born after 1997)…