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Six lessons we learned from our content marketing last year
We love when people read our blog. We do! Thank you for being here. Just like our clients, we use content marketing analytics data to learn about what you pay attention to – and what you ignore. In this post, we’re sharing what the six lessons our 2018 data taught us about our audience, and…
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Discover.google.com gone as a referring URL in latest referral traffic trends
Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would often show fluctuations in traffic sources that billions of online readers used to find articles or videos on media and content sites.…
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Episode 21: Media industry takeaways and trends in 2018
The Center of Attention · 21 Media industry takeaways and trends in 2018 It’s year in review time! Sachin and Andrew share their takeaways from the media industry in 2018 (the importance of trust and the power of movements), worst trends (the infamous video pivot and also movements again), and predictions for 2019 (building companies…
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Parse.ly workflows that save you 30 minutes a week
We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we wanted to wrap this one knowing we helped everyone find more time with the best and easiest workflows in their Parse.ly dashboards. Users have told us that some of these tips have saved them hours…
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Hurricanes and wildfires cause spikes in local online attention, but not for global warming
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data showed their suspicion was correct: three times more articles had been written about hurricanes than wildfires. While media coverage was disproportionate, there are similarities in how people found the information. Hurricanes cause an uptick in…
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Reviews and press coverage still matter for movies
Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about publicity: what kind of early publicity makes an impact on a film’s ultimate success? From sequels to biopics, there was a lot going…
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Top ten external traffic referral sources of November 2018
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins the top ten There were 4.7 billion views across the network in November with 920,000 articles viewed daily. Keeping in mind October…
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Fighting for attention: How controversy impacts online readership and real-world outcomes
From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need a little controversy / ‘Cause it feels so empty without me”), there’s an understanding that conflict draws attention. Take Nike’s ad with Colin Kaepernick for example. When Nike released the polarizing campaign, articles about the…
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Consequences of killing time? In the future, more digital growth will be mobile.
This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next year, growth will be 3%. But by 2020? We can only expect 2% growth. This is partly due to the fact that there’s only so much time in a day, even when multitasking. That being…
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Episode 20: Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper
The Center of Attention · 20 Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper Earlier in his career, Matt Dulin, an editor at the Community Impact Newspaper in Houston, experienced a shift in the nature of his work. “Journalism jobs have inadvertently been redesigned, just through necessity,” Matt said. When conducting…