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Apple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party…
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How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science, aided by predictive analytics and data. The science of viral content Viral content…
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Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very well if given a bigger spotlight. Finding those hits used to be difficult—but now, with our new Conversion Rate feature, it’s just a few clicks away. What is the new Conversion Rate feature? Conversion Rate…
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6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. Understanding omnichannel engagement Omnichannel engagement emerges from a simple concept—being where the customers are, at the right…
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Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there’s still the occasional “I’m not a fan of having a real-time report card on my work” sentiment. But it does prompt the question,…
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Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation
Written by Michael MacMillan, Principal Consultant at Parse.ly partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. One of the biggest recent trends is the integration of subject matter experts (SMEs)…
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How Our Marketing Team Uses Parse.ly: An Inside Look
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and Content Marketing Manager Andrew Butler peel back the onion to explore their favorite Parse.ly features and workflows, including: Repurposing and…
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Parse.ly Feature Update: Twitter Social Interactions Discontinued
Twitter social interactions were discontinued in Parse.ly effective April 30, 2023. But don’t worry, your Twitter referrer data will still be available. What is changing? Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly Analytics. This will not affect referrer analytics for Twitter. You…
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New Parse.ly Features: Campaigns and Goals now viewable in the Overview
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals…
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How to Sell More Sponsored Content Using Data
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers are legions of sales and editorial teams, all vying to create impressive sponsored content campaigns that keep prospects coming back.…