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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. The quick and dominant rise of Facebook to media distribution powerhouse was…
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Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends 2023 Report sheds light on the fascinating trends, patterns, and shifts within the realm of marketing technology. In today’s hyperconnected…
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How to Track Traffic From Meta’s Threads
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. Parse.ly can help with that. What is Threads? Threads is Meta’s…
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Apple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party…
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How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science, aided by predictive analytics and data. The science of viral content Viral content…
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Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very well if given a bigger spotlight. Finding those hits used to be difficult—but now, with our new Conversion Rate feature, it’s just a few clicks away. What is the new Conversion Rate feature? Conversion Rate…
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6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. Understanding omnichannel engagement Omnichannel engagement emerges from a simple concept—being where the customers are, at the right…
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Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there’s still the occasional “I’m not a fan of having a real-time report card on my work” sentiment. But it does prompt the question,…
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Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation
Written by Michael MacMillan, Principal Consultant at Parse.ly partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. One of the biggest recent trends is the integration of subject matter experts (SMEs)…
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How Our Marketing Team Uses Parse.ly: An Inside Look
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and Content Marketing Manager Andrew Butler peel back the onion to explore their favorite Parse.ly features and workflows, including: Repurposing and…