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The true cost of social media advertising
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. Businesses are pouring generous budgets into ads on these platforms with the average small business spending between $9,000 to $10,000 per month. Overall digital ad spending is projected to…
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a Parse.ly lunch & learn in June. Her solution? Act like a publisher. IMPACT, an agency that specializes in inbound lead generation,…
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Introducing: Parse.ly’s 2020 U.S. Election Dashboard
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our Internet network trends product, Currents, to see how many articles were published and how much traffic (our proxy for “attention”) the…
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We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most marketing and advertising metrics, then investing in the long-tail metrics of a content program can seem like a competing priority. Robert Rose, chief content officer of the Content…
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Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes, and navigating the unfamiliar financial responsibilities that go…
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Language Models are Changing Everything
This is a blog post about how the predictive text function on your phone will destroy the world. Or maybe not, but at the very least, it’ll revolutionize the ability of computers to understand and write text, perform tasks involving natural language, and open up some thorny questions about what separates us from the machines.…
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What to Expect from an EBR
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Connecting the dots between your company’s goals and your content analytics data can be challenging. Understanding the metrics that best represent the audience you care about and how to act on the trends you’re seeing…
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The demand for cross-sectional content: Using NLP to find niche audiences
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers find what they need. How can I communicate the most unique, relevant attention patterns without stating the obvious? In…
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Stay Up-to-Date with Currents Digests
Today we’re excited to announce that Currents Digests are now live and available for all users. Our customers use Currents to stay on top of trends for topics or categories that are important to them. I’m personally really interested in the fate of self-driving cars and what Tesla is up to. The issue is…
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The Magic of Metadata
A piece that attempts to clarify what metadata is, and why it can be so helpful to content. Answers a frequently asked question that our integration team receives.