-
The true cost of social media advertising
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and …
-
Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to …
-
Introducing: Parse.ly’s 2020 U.S. Election Dashboard
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round …
-
We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to …
-
Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter Hanna …
-
Language Models are Changing Everything
This is a blog post about how the predictive text function on your phone will destroy the world. Or maybe …
-
What to Expect from an EBR
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? …
-
The demand for cross-sectional content: Using NLP to find niche audiences
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that …
-
Stay Up-to-Date with Currents Digests
Today we’re excited to announce that Currents Digests are now live and available for all users. Our customers use …
-
The Magic of Metadata
A piece that attempts to clarify what metadata is, and why it can be so helpful to content. Answers a frequently asked question that our integration team receives.