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Parse.ly + WordPress VIP are joining forces!
Today we’re pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and we will continue on our mission of helping customers prove the value of their content. This also marks a new…
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Organize Your Content For 2021
Hi there! Thanks for stopping by the blog. A quick intro about myself. I’m Rebecca, Parse.ly’s new Demand Gen Manager. I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies…
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4 Marketing Leaders Share their 2021 Content Strategy | Webinar Recap
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. What are you doing to make sure you’re getting the right message across to the right people? With more digital content being produced than ever before, working with a…
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How to Get Budget for your Content Strategy (in case you forgot to ask)
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership, finance, or the higher-ups that hold the keys to loosening up the budget for something you may have not thought…
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What is Content Quality & How Do You Measure It?
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the thing: neither of those metrics really speaks to content quality. Content that drives a ton of search traffic isn’t necessarily effective content. Neither is content that ranks well for its intended keyword. Chasing these metrics…
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Understanding Direct Traffic: What It Is & How to Decode It
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. It’s impossible to parse out…
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics. As this illustration from a study of Parse.ly users shows, a website visitor who only views one page registers as…
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How to Prove the Value of your Content | Webinar Recap
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you’re creating a blog, an ebook, an article, or a video, you need to have the right data in place in order to make informed decisions on your content strategy and ensure…
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Content Analytics Made Easy | Webinar Recap
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content marketing analytics shouldn’t be one of them. With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti, and Editorial Director of Growth at Quartz, Phoebe…
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The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to Craft Content that Drives Actionable Results in today’s digital climate. Sachin and Jenn called on 30+ years of industry expertise to…