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Learning to Swim in a Sea of Data | Webinar Recap
Last week, Parse.ly’s Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL’s Social Media Manager, Sarah Parker, for …
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Beware of this Content Strategy “Best Practice.”
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the …
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5 Places to Source Data for Better Data-Driven Content
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just …
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Smart Tags – Content Tagging Made Easy
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. …
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Updated April 2023 Tags are some of the most useful metadata an analyst can have—and some of the most frustrating. …
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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth | Webinar Recap
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down …
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Your Customers Are Speaking To You, But You’re Not Listening | AdWeek Elevate Recap
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s …
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How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal …
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Content Analytics – Piece of Cake?
Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference …
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Converting Content to Cold Hard Cash | Webinar Recap
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s …