-
Learning to Swim in a Sea of Data | Webinar Recap
Last week, Parse.ly’s Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL’s Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. We’re drowning in data. If you work as a content strategist, in media, or as a marketer, you probably have…
-
Beware of this Content Strategy “Best Practice.”
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the business?” I paused. I was about five slides into my monthly marketing operational deck, thinking everything was going smoothly. We had a 50%+ ARR contribution to business, site traffic, pageviews and content generation all seemed…
-
5 Places to Source Data for Better Data-Driven Content
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple regurgitations of existing content—original insights and unique data-driven content stand above the pack of search results. Being successful at content marketing’s…
-
Smart Tags – Content Tagging Made Easy
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. But tags, as useful as they are,…
-
5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Updated April 2023 Tags are some of the most useful metadata an analyst can have—and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Without a robust process in place, tagging can be an afterthought—and a…
-
How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth | Webinar Recap
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP and how we’re working together now to bring best-in-class solutions to content teams. Will also shared a detailed account of his team’s experience using Parse.ly at…
-
Your Customers Are Speaking To You, But You’re Not Listening | AdWeek Elevate Recap
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, brand marketers are leveraging tools and platforms to optimize product awareness, build their brands and engage directly with customers. Asked to…
-
How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt, collected and analyzed 2020 content data from our network of 4,000+ sites…
-
Content Analytics – Piece of Cake?
Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Why do we need Parse.ly if we have GA? Can’t we do this already? What makes Parse.ly so special? Historically, content teams had…
-
Converting Content to Cold Hard Cash | Webinar Recap
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. Last week, Clayton Collins and Diego Sanchez, CEO and COO of HW Media joined…