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Why, When, and How to Refresh Old Content
Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy? Make sure you’re consistently auditing your content library and refreshing older content to stay relevant. Refreshing content cuts out the…
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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap
Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher. Now is as good a time as any to evaluate how we communicate, both to addressable markets…
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Unlocking the Power of Evergreen Content for Healthcare Companies
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new content weekly just to keep traffic up? A way that compounds and generates even more engagement over time? Evergreen content…
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How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. Gannett decided to adopt Parse.ly across their entire editorial…
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How to Capitalize on Travel & Tourism Content for Bottom of the Funnel
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when it’s the only thing on your site. You must educate and build trust with your readers in the prior stages The…
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How to Optimize the Middle of the Funnel with Content for Travel & Tourism
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel feeding it. Mid-funnel content is crucial to drive audience engagement and eventually conversions—it’s the glue that makes content marketing work.…
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How to Optimize the Top of the Funnel with Content for Travel & Tourism
Table of Contents When we talk about The Content Marketer’s Funnel, lead generation gets a lot of attention. People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. This type of lead generation certainly deserves focus, but we need to remember that it’s impossible…
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Smarter Content, Bigger Results: Using Data to Write Better Content | Webinar Recap
If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones, which means diversifying our content sets and revamping our brand’s tactics. This past week, Parse.ly‘s Head of Marketing, Dave…
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6 Content Marketing Mistakes to Avoid in 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must keep their skills sharp. To stay relevant in content marketing as a brand, it’s critical to keep informed of the…
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What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the pages in between. The thing is, for content teams, for folks writing articles and blog posts, the page where the conversion…