Create big audiences with a small team.

Parse.ly's Audience Development Solutions team is here to help you make the most out of your audience data. Whether you're looking for ways to uncover new audience insights or you're running short on time to do the in-depth analyses your task requires, Parse.ly's Solutions team can take the lead. With 30+ years of editorial, commercial, and audience development experience, we’ll make sure your work is indispensable for your company.

Work with our audience development experts

Kelsey Arendt

Senior Success Manager

Kelsey helps Parse.ly clients discover unexpected audiences, underutilized writers, and competitive edges. She’s got a self-professed “nerdy passion" for interactive analyses and dataviz.

Prior to Parse.ly, Kelsey worked with The Guardian’s commercial team, where she managed a variety of projects for marketing and sales, including developing analytic support for sponsored campaigns and partner hubs.

Andy Rhinehart

Customer Success Manager

Andy assists newsrooms to take advantage of data without becoming overwhelmed. He’s focused on identifying and prioritizing the best product and audience opportunities.

An award-winning sports writer for the first half of his career, Andy transitioned to digital in 1998. He has worked in editing, product development, search engine optimization, and analytics for companies such as The New York Times Regional Media Group, Digital First Media's Project Thunderdome, and Pew Research Center.

Your enthusiasm is contagious and I’m so excited to learn how to write better stories based on data.

Kate Bratskeir / Food and Health Editor
HuffPost

Your attention to detail, your desire to represent accurately what a customer needs are all wonderful skills.

Penny Riordan / Director of Digital Audience Engagement
Gatehouse Media

Our growth efforts here are greatly benefitted by the data and reports provided through the platform, and at this point, l can’t imagine digital audience optimization without that green leaf on one of my tabs.

Caitlin Duffy — Director of Audience + Social, NationSwell

Take the next step. Talk to us and see how the Solutions team can help.

Custom analysis

  • Benchmark your site versus your competitive set report
  • Assess your risk for platform changes based on our network data

Consultation

  • Implement a tagging taxonomy
  • Identify under or over covered areas to best apply resources

Skill workshops

  • Grow your team’s skills
  • Learn about how other sites approach audience development

Fill out this form and our experienced team will reach out to you with the next steps.

Thanks for your interest in a consultation with our Audience Development Solutions team. We'll be in touch shortly!

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