Before joining Parse.ly, Alexa was the Digital Marketing Manager at Greentech Media, a green energy news publisher. There, she managed client campaigns, audience development, and email marketing. At Parse.ly, she manages a broad range of marketing initiatives including demand generation, marketing automation, and marketing operations. Alexa grew up in sunny Florida and now lives in Manhattan. She graduated from the University of Central Florida with a degree in marketing and a certificate in sales. She has a very cute rescue dog named Jack.