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5 Content Marketing Metrics That Matter in 2022
Content marketing—using blogs, video, podcasts, and other content to attract and convert an audience—has been around for ages, but people …
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Why Content Strategy Needs to Be Part of Your Digital Transformation
Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and …
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11 Content Marketing Blogs You Should Be Reading in 2022
Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content …
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3 Content Saturation Challenges and How to Overcome Them
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and …
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Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” Stephanie Stahl (General Manager, Content Marketing Institute) Content analytics can …
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What is Content Analytics?
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it …
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It Was a Very Good Year for Content
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do …
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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and …
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Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, …
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Measuring the ROI of Content Marketing with True Engagement Metrics
Updated April 2023 What is content marketing ROI? Content marketing ROI is the ratio that shows the revenue your business …