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Three Truths about Social Media and Your Readers

As publishers and digital media companies compete to reach new audiences, the battle lines have been drawn on social media …

parsely

November 10, 2014
Rethinking the Deadline in Digital Media

If you spend any time in marketing forums or classes, one goal becomes clear: marketers want to deliver the right …

clareondrey

November 5, 2014
Dear colleagues: What an editorial on Scotland can teach us about journalism

As media companies continue to transition toward digital operations, one of our goals at Parse.ly is to help them by …

parsely

October 20, 2014
4 Ways to Improve Search Traffic (That Your Readers Will Love!)

As an editor or writer, you can no longer separate yourself from reader discovery. When you hit “publish,” the journey …

parsely

October 14, 2014
Breaking All the Rules: Why Being Reader-First in Digital Publishing is a Game Changer for Editors and Reporters

For years, journalists, writers, and editors have lived by a certain set of rules. When all of their work was …

parsely

October 7, 2014
5 mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Is this wrong? No. Analytics …

sachinkamdar

September 18, 2014
10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor

Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have …

parsely

August 21, 2014
Speaking Different Languages: Separating Ad Measurement vs Audience Insights in the Attention Debate

This essay is a reposted response from Parse.ly’s CEO, Sachin Kamdar as part of a debate on Attention Minutes over …

sachinkamdar

August 11, 2014
Learning from your audience: What your readers are already telling you

Often, when presented with an analytics platform people focus on metrics. What are the numbers telling us? How many people …

clareondrey

August 6, 2014
85% of the Internet has better things to worry about than LeBron James going back to Cleveland

The news broke at 12:29 p.m. Four years after LeBron James announced he was taking his talents to South Beach …

parsely

July 11, 2014