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On-Page Analytics: Now Available Through an Overlay
Everyone tries to move fast when it comes to digital media, especially when it comes to making decisions based on …
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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window …
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How to Repurpose Evergreen Content
In 2014, the Parse.ly team researched how long a typical article lasts online. We found that the median lifespan of …
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Announcing a New Technology Partner in Search: Swiftype
Our number one goal at Parse.ly is to assist digital media websites in staying laser-focused on what they do best: …
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Balancing Audience Growth and Traffic Generation with Analytics at TheAtlantic.com
Editor’s Note: This post is based on a presentation by Adam Felder, associate director of analytics for Atlantic Media, as …
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Evolving Parse.ly’s API
Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for …
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2015 Recap: The Most Popular Parse.ly Posts
Catching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see …
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Happy Holidays from the Parse.ly Team!
Happy holidays, from Parse.ly’s family to yours! Thanks for being a part of Parse.ly’s growing family in 2015. ​This year …
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December 2015 Parse.ly Product Update
Santa has elves, we have engineers. As the holiday season begins, here’s a rundown of our gifts to you: new …