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The Analyst’s Corner: How to Benchmark Engaged Time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s …
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Engagement Where It Counts: Activists and Impact Measurement
Look at the history of communication technology and, at every key moment, you’ll find activists taking advantage. Martin Luther piggybacked …
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As Election Day Looms, Reader Interest in Candidate Coverage is Increasing
The nominees for President of the United States have been selected, the parties have convened, and the general election debates …
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What We Know and What We Don’t: Defining Audience Engagement
The Trouble with Defining Audience Engagement The answer to defining audience engagement, we’ve found, is stubbornly complex. Sachin Kamdar, Parse.ly’s …
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Classrooms As Startup: How Our CEO Used Data to Teach
It’s back-to-school season. But what do startups and schools have in common? According to Parse.ly’s CEO, Sachin Kamdar, more than …
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Parse.ly Ranks #279 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,406%
This week, Parse.ly was thrilled to join the most prestigious ranking of the nation’s fastest-growing private companies when Inc. magazine …
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Data Pipeline vs API: what’s the difference?
A question we get often about our new Parse.ly Data Pipeline is, “What’s the difference between raw data access provided …
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New Product: Parse.ly Data Pipeline
For the past 3 years, Parse.ly has built a strong business around democratized access to real-time and historical analytics. That’s …
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Your homepage: A leading indicator of social success
Social networks have become extremely important referral sources for many online media outlets. In light of Facebook’s recent algorithm changes, …
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How One Media Company Succeeded Without a Dev Team
Publishers and media companies get attention when they invest in technology. However, for every headline written about The Washington Post …