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    Where Is Your Site Traffic Coming From?

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  • How metadata supercharges analytics in Parse.ly

    How metadata supercharges analytics in Parse.ly

    Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this, …

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    December 12, 2016
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    Four Rules for Creating Comments Sections You Won’t Want to Avoid

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    December 12, 2016
  • Here’s Why Creative Types Might Be Better at Data Interpretation Than Analysts

    Here’s Why Creative Types Might Be Better at Data Interpretation Than Analysts

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    December 7, 2016
  • Dig Deeper: Using Data to Ask Better Questions

    Dig Deeper: Using Data to Ask Better Questions

    “We interpret data differently based on where we stop asking questions.“  – Kelsey Arendt, customer success manager, Parse.ly We’re a …

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    November 28, 2016
  • How to Use Audience Data to Write a Great Post

    How to Use Audience Data to Write a Great Post

    Data is a powerful way to translate your audience’s preferences into personalized and engaging stories and experiences. Analyzing audience data …

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  • When Google Analytics Isn’t Enough

    When Google Analytics Isn’t Enough

    The editors at NAPCO Media wanted to make data the foundation for their content strategy but they found it was …

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  • Define the Jargon: Audience Engagement

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    Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers …

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