WordPress VIP Blog
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Episode 10: Out of the AI Winter
“We’re not going to have machine-humans any time soon” Sachin and Andrew discuss AI with Matt Carrigan, a machine learning …
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73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.
There’s a good chance that you have a mobile phone within arm’s reach right now, maybe in a pocket, next …
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Google adopting the strategies that made Facebook successful in news referrals
Facebook’s News Feed, when it first rolled out, allowed for a news and information discovery mechanism that hadn’t been seen, …
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Would anyone care if your brand disappeared? The importance of authentic brand love, and how to build it.
During an afternoon of conversations among audience development professionals, the discussion kept returning to the concept of brand love. Brand …
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Episode 09: Political News Supply and Demand Curve
“Is ‘Trump fatigue’ real?” Sachin and Andrew get the backstory on HuffPost’s “Trump fatigue” data investigation. Guests Ethan Klapper, Senior …
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Media outlets refocusing on their biggest concern: monetization
2018 has already been a whirlwind for digital media professionals, from the Facebook News Feed changes, to major mergers, to …
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3 stats that prove just how valuable newsletters are
Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to …
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Episode 08: The New News Feed
“The existential identity crisis that Facebook is going through” Sachin and Andrew dig deeper into publishers’ risk exposure following changes …
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Is “Trump fatigue” real? How reader engagement has fared in the post-election era
Ed Note: This article comes from the data and analytics team at HuffPost, a Parse.ly client. We typically highlight aggregate …
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Three different ways The Atlantic, Digiday, and Condé Nast approach reader monetization
You’ve heard the news: Facebook is deprioritizing publishers in the News Feed in favor of baby pictures and engagement announcements. …