WordPress VIP Blog
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Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating …
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Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point …
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Are audiences still reading about #MeToo, a year after Weinstein?
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker …
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Three ways to find value in engaged time
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending …
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Meet the people solving digital content creators’ biggest problems
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just …
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One analyst’s attempts to demystify the types of traffic Google sends publishers
I really love it when one of my go-to news sources sneaks its way into my periphery with a new …
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5 ways to network your way through a conference
Coming from a background in the performing arts, I wasn’t sure what to expect when I attended my first ever …
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The ultimate referral guide to your audience
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave …
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How Amtrak’s The National reaches a national audience by starting local
On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago …
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Four things reader attention reveals about travel content
According to Parse.ly’s latest Authority Report data, most lifestyle content, including Style & Fashion, Family & Parenting, and Shopping, gets …