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4 Marketing Leaders Share their 2021 Content Strategy | Webinar Recap
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through …
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How to Get Budget for your Content Strategy (in case you forgot to ask)
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you …
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What is Content Quality & How Do You Measure It?
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the …
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Understanding Direct Traffic: What It Is & How to Decode It
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of …
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate …
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How to Prove the Value of your Content | Webinar Recap
In the world of endless digital noise we live in, proving the true value of your content is more important …
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Content Analytics Made Easy | Webinar Recap
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly …
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The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, …
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Content Conversions in Parse.ly’s dashboard
We know that it isn’t easy to make your content successful. But we also know that when it works, …
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The Rise of Content, a Path to Sustainable Growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten …