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Unlocking the Power of Evergreen Content for Healthcare Companies
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What …
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How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two …
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How to Capitalize on Travel & Tourism Content for Bottom of the Funnel
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making …
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How to Optimize the Middle of the Funnel with Content for Travel & Tourism
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue …
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How to Optimize the Top of the Funnel with Content for Travel & Tourism
Table of Contents When we talk about The Content Marketer’s Funnel, lead generation gets a lot of attention. People get …
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Smarter Content, Bigger Results: Using Data to Write Better Content | Webinar Recap
If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in …
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6 Content Marketing Mistakes to Avoid in 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of …
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What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could …
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Learning to Swim in a Sea of Data | Webinar Recap
Last week, Parse.ly’s Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL’s Social Media Manager, Sarah Parker, for …
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Beware of this Content Strategy “Best Practice.”
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the …