Your headline is often the only chance you get to earn a click, draw a reader in, and start a meaningful engagement. At Parse.ly, we’ve always believed in giving publishers and content creators the tools they need to make smart, data-informed decisions. That’s why we’re excited to announce the open beta of our newest feature: Headline Testing & Optimization—now live in the Parse.ly Dashboard.

Why Headlines Deserve Special Attention

We’ve all seen it happen: Two versions of a headline, subtly different, with drastically different performance. One gets lost in the scroll; the other drives clicks, shares, and conversations. But until now, testing those headline variations was manual, time-consuming, or dependent on outside tools that didn’t fit your workflow.

We’re changing that.

With our new feature, you can now test multiple headline variations directly within Parse.ly. No need for separate tools, spreadsheets, or switching platforms. It’s one seamless workflow, completely built into the analytics tools your team uses daily.

What You Can Do with Headline Testing

• Create tests directly in Parse.ly. Select a story and add your headline variations—all from the dashboard.
  
• Track performance in real time. Impressions, clicks, and engagement metrics update live.
  
• Let the system do the work. Parse.ly automatically shifts more traffic to the headlines that are performing best, while still testing all variants.
  
• Move faster with confidence. No waiting for a complete test to conclude before making decisions.
  

Built for Editors, Trusted by Teams

This feature was designed in close collaboration with editorial teams who need speed and flexibility, whether they’re responding to breaking news or refining evergreen content. By using real-time data to inform what headline gets shown, you reduce friction in the newsroom and drive better outcomes for your audience.

We’ve already seen early success from our limited beta participants, and now we’re opening it up to all eligible customers. This is your opportunity to try it out, share feedback, and help shape a feature that could fundamentally change how we think about editorial optimization.

Ready to Try It?

If you’re a Parse.ly customer, Headline Testing is now included in your subscription, and you can join the open beta now. Go to your dashboard and look for the Headline Testing feature, or contact our team if you need help getting started.

We can’t wait to see what kinds of results you discover. Here’s to smarter headlines, better content, and more engaged readers.

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You can learn more about headline testing here. If you have any questions, send us an email at support@parsely.com. We’re happy to assist!