How does a growing brand stay compellingly creative while empowering their content teams to become results-oriented?

In this on-demand David Grossman, CMO at Backstage, shares how his team saw an opportunity in the market for the Backstage platform and devised a data-backed content strategy to help them grow. Learn how tripling your content team’s data usage can help save time by 25%, increase conversions, and result in more revenue.

You will learn:

  • How business can grow revenue, increase conversions, and expand internationally via content marketing
  • How to set up your team for success with the right people, process, and technology
  • How to align your content goals with business KPIs to drive pipeline
  • How brands are using data & analytics to power their content strategies and drive growth