More than half of all respondents in Nic Newman’s Digital News Project acknowledged that improving audience engagement would be the highest of their priorities in 2016. Just one problem. According to a survey we did of thousands of digital media professionals, the term audience engagement doesn’t have a common definition.
Listen to this webinar to hear the findings from Parse.ly’s audience survey, observations in audience engagement practices from the field, and tips on how your site can grow a truly engaged readership.
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How audiences find articles, by topic
How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.
Exploring the impact of formats on audience metrics
Parse.ly investigates the success of video and other common media formats