Audience engagement: what we know and what we don’t
More than half of all respondents in Nic Newman’s Digital News Project acknowledged that improving audience engagement would be the highest of their priorities in 2016. Just one problem. According to a survey we did of thousands of digital media professionals, the term audience engagement doesn’t have a common definition.
Listen to this webinar to hear the findings from Parse.ly’s audience survey, observations in audience engagement practices from the field, and tips on how your site can grow a truly engaged readership.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.