Audience engagement: what we know and what we don’t
More than half of all respondents in Nic Newman’s Digital News Project acknowledged that improving audience engagement would be the highest of their priorities in 2016. Just one problem. According to a survey we did of thousands of digital media professionals, the term audience engagement doesn’t have a common definition.
Listen to this webinar to hear the findings from Parse.ly’s audience survey, observations in audience engagement practices from the field, and tips on how your site can grow a truly engaged readership.
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Audience development guide
We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.
The beginner's guide to audience analytics
A five lesson course that guides you through the five facets of implementing data into your workflow so you and your team can make better editorial decisions.