Guides

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Four strategies for content success in 2020

We’ve put together playbooks for four strategies that you can take and put straight to work. Whether you want to keep readers on your site for longer, stop loyal subscribers from churning, or just need a way to make sure you’re only working on things that your audience actually wants to see, we guarantee one of these strategies will boost your efforts by at least 25%.

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Solving 4 video and analytics pain points for marketers

Explore four points marketers have when it comes to creating videos and using analytics. Learn a few tips and tricks from Matt Talmage, Director of Demand Generation at Wibbitz, and Mackenzie Meyer, Marketing Manager at Parse.ly, how to overcome the challenges of time, personnel, budget, and strategy.

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Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together

Today’s digital world is bloated with data, and even if you know what it all measures and means, making sure you know what to do with it is what really counts. That’s where Parse.ly and CrowdTangle come in: two of the most popular platforms for content strategists and writers everywhere work in tandem.

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Parse.ly 101: What's in the Parse.ly Dashboard

Parse.ly's VP of Marketing, Clare Carr, shares a look at what's inside the Parse.ly Dashboard. Learn about: the metrics we track, user flows, and how to share insights throughout your team

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How Sales teams can save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

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How Content Marketing teams can save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

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How Editorial teams can save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

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Save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

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The value of attention: metrics, methods, and outcomes

How can you build a loyal audience without getting lost in the noise online? Hear from publishers on how they're figuring out what matters to their audience to write better stories and find new revenue for their businesses.

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Making your paywall pay

How much content should we give away for free? Learn how to figure out which reader revenue program works for your organization and what content should require a subscription.

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Audience development guide

We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.

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The beginner's guide to audience analytics

A five-step guide that guides you through the five facets of implementing data into your workflow so you and your team can make better editorial decisions.

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Finding Your Tribe: How to Build Communities Online

Does your content spark conversation and foster community, or does it only generate traffic? Learn how to identify, build, and engage online communities that are resilient to changing algorithms.

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How to Get Better Newsletter Metrics

Newsletters are a direct line to your audience. Learn from publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.

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Make Your Content Sing: What Marketers Can Learn from Publishers

From social media posts to white papers to videos to blog posts, marketers are operating in a content-rich world. Get tips and insights on how to produce content that will capture and keep the attention of your audience.

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How Parse.ly Overlay helps you engage loyal readers

When reporters and editors see analytics in context, it's that much easier to engage a loyal audience. Learn how Parse.ly Overlay helps contextualize analytics.

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How to use campaign tracking to build smart distribution strategies

Learn how Parse.ly campaign tracking helps differentiate between which efforts are driving traffic and drive data-informed distribution strategy.

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Using data to build a strong social media strategy

Learn how social media editors at PopSci and Upworthy get inspired by data to engage their audiences on social platforms and come out with the best possible data-informed strategy to get the results their content deserves.

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Publishers and metrics: where the industry is now - a webinar

Speakers from the CUNY Social Journalism Program, Time Inc., and Parse.ly talk accessing, understanding, and applying content analytics to your publishing strategy.

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Beyond the dashboard: what you can learn from raw audience data

Let Parse.ly’s CTO walk you through how raw, clean and enriched audience data can be delivered in real-time to your in-house analytics tools or data warehouse.

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Publishers and video: what we know and what we don’t

With video starting to take over readers' news feeds, many publishers have made it a priority for editorial strategy. Hear from two publishers that have prioritized video.

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Trend vs. reality: using content analytics to demystify online publishing

Learn to use analytics to drive content and audience development strategies.

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Audience engagement: what we know and what we don’t

Findings from our audience survey, observations in audience engagement practices, and tips on how your site can grow a truly engaged readership.

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How publishers are using content analytics to drive strategy

A Parse.ly webinar about how publishers are using analytics to better understand content performance.

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The editor's guide to online media

The rules for publishing have shifted. Learn how to be successful in publishing's digital age.

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Curious about Parse.ly?

Parse.ly overview: Watch this 2 minute video to get a look at how Parse.ly is an analytics solution your entire organization can use to gain clear audience insights.

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Using data to gain unique insights in education and digital publishing

Parse.ly’s CEO talks about using data from individual publishers to provide insights to help produce engaging content.

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A cheat sheet for digital media analysts

Learn how to create a data-driven mindset with tips on translating metrics into what they mean about readers, ideas for democtratizing data at your orgranziation, and more.

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