Content-based API

Create personalized user experiences based on your site’s audience analytics by accessing our HTTP/JSON API.

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Screenshot of Parse.ly's API browser. Visit the dashboard help section at
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Rapid access to aggregate audience analytics

Infuse existing sites, apps, and reports with your audience data — including Parse.ly's real-time traffic data.

Some of the largest websites in the world build Most Popular, Trending, and Recommended modules on top of Parse.ly’s API.

Show recommended content proven to keep readers interested

Parse.ly’s personalized API calls have beat the competition when it comes to keeping readers on a site.

Slate compared Parse.ly's recommended content API to three competitive solutions and found that using Parse.ly nearly doubled the average lift in page views.

Because Parse.ly is doing the analysis at the content and keyword level, we know that their recommendations are going to interest our readers.

Jason Marlin — Director of Technology
Case Study
See how Ars Technica uses Parse.ly's API

How you can use the Parse.ly API

Improve on-site search

Help your readers discover the content they’re looking for by employing all the metadata that’s already being processed in the Parse.ly dashboard.

Quicker product buildouts

Build internal tools for your team based on audience data without needing to start from scratch. The Parse.ly API has been used to create internal on-site overlays, improved CMS functionality, and new advertising products.

Create personalized user experiences

Use the content recommendation engine to create personalized user experiences by displaying story selections that are chosen using real-time data. Some of the largest websites in the world use Parse.ly to build Most Popular, Trending, and Recommended modules on their site.

Get to revenue faster

Use the recommendation engine to increase the value of your native advertising program by showing sponsored articles to your readers.

Power your site with Parse.ly's API today.

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