Content personalization

Tailor content experiences for fast-changing digital audiences.

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We’ve seen an increase in fan interaction since we launched’s content personalization. It has allowed us to build a widget that gives our visitors a glimpse into what content is truly trending amongst the fanbase.

Sam Flood - Manager of Digital Innovation | Minnesota Timberwolves

Customers using's content personalization

What can's personalization do for your content strategy?

Increase loyalty and engagement with smart recommendations.

Recirculate content that readers want to pay attention to in real-time by combining your existing content with's powerful AI.

Infuse your website with personalization in days, not months.

Building and maintaining website personalization drains months of time and money. Sidestep slow, costly projects with an out-of-the-box infrastructure your developers will love.

Stay nimble. Experiment until you find what works.

Fine-tune what content you serve until you achieve your end-goal—whether that's convincing someone to buy or turning a passing reader into a loyal advocate.

Don't lose visitors to bad user experiences.

"One size fits all" doesn't fly online anymore. Deliver a customized experience that exceeds your audience's expectations.

Slate nearly doubled the average lift in page views with content personalization.

Slate compared's recommended content API to three competitive solutions and found that using nearly doubled the average lift in page views.