Content personalization

Tailor content experiences for fast-changing digital audiences.

Screenshot of Parse.ly's API browser. Visit the dashboard help section at
                 https://www.parse.ly/help/api/api-browser/.
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We’ve seen an increase in fan interaction since we launched Parse.ly’s content personalization. It has allowed us to build a widget that gives our visitors a glimpse into what content is truly trending amongst the fanbase.

Sam Flood - Manager of Digital Innovation | Minnesota Timberwolves

Customers using Parse.ly's content personalization

What can Parse.ly's personalization do for your content strategy?

Increase loyalty and engagement with smart recommendations.

Recirculate content that readers want to pay attention to in real-time by combining your existing content with Parse.ly's powerful AI.

Infuse your website with personalization in days, not months.

Building and maintaining website personalization drains months of time and money. Sidestep slow, costly projects with an out-of-the-box infrastructure your developers will love.

Stay nimble. Experiment until you find what works.

Fine-tune what content you serve until you achieve your end-goal—whether that's convincing someone to buy or turning a passing reader into a loyal advocate.

Don't lose visitors to bad user experiences.

"One size fits all" doesn't fly online anymore. Deliver a customized experience that exceeds your audience's expectations.

Slate nearly doubled the average lift in page views with Parse.ly content personalization.

Slate compared Parse.ly's recommended content API to three competitive solutions and found that using Parse.ly nearly doubled the average lift in page views.

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