WIRED’s Evergreen Strategy: Using Parse.ly to promote and update their archive
Director of Audience Development, Indu Chandrasekhar, walks you through how the WIRED team identifies and makes the most of their evergreen stories to grow their audience, build newsletters, and engage on social media.
- what kind of filters they use to get lists of stories for us to re-promote on social and newsletters.
- the way they’re using this data to curate newsletters
- how they’re able to track the success of their newsletters
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.