As marketers, we constantly optimize for conversions. What if we could optimize for attention instead?
Get this webinar recording to learn best practices from Clare Carr, VP of Marketing at Parse.ly, to help you understand what your audience is paying attention to before the conversion — helping you grow engagement and build a loyal audience.
Get the webinar recording to answer questions such as:
- What types of content perform best with my audience?
- Where is my audience already finding the content they pay attention to?
- What topics and angles does my audience prefer?
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.