We’ve all heard that brands need to think - and act - more like publishers or media companies. Why is that so important and what does it mean to you? In this webinar, you’ll learn the difference between content marketing and brand publishing, and hear the real-world example of a company that has more than doubled year-over-year website traffic and revenue by committing to a brand publishing strategy. Take a deep dive into the process they used to get these results and learn how any company - regardless of size or budget - can do the same.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.