How much content should we give away for free? That’s the question many media organizations are facing as they explore new ways to monetize their audiences.
In this webinar, Kelsey Arendt, Senior Analyst at Parse.ly, shares an analytical framework for figuring out which reader revenue program works for your organization and what content should require a subscription.
Get the webinar recording to answer these questions:
- What are my options for reader revenue programs?
- How much should we give away for free? What content should require a subscription to access?
- Is a membership or a partial, full, or metered paywall right for our audience and content?
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
