From social media posts to white papers to videos to blog posts, marketers are operating in a content-rich world. The challenge: finding the stories that resonate and engage your audience. That’s why brands need to take a page from publishers on how to craft content with your audience in mind and measure the results to ensure it’s hitting the mark.
Get the webinar recording for tips and insights on how to produce content that will capture and keep the attention of your audience. You'll find out:
- How publishers analyze audience engagement to activate devoted readers
- What brands can do to increase reader loyalty for their content
- The metrics and benchmarks that can measure content success and customer engagement
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
