Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation.
Get this webinar recording to learn from publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.
Panelists include:
- Clare Carr - VP of Marketing, Parse.ly
- Lindsay Goddard - Product Manager, The New York Times
- Brady Pierce - Senior Manager of Digital Marketing, Greentech Media
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
