Avoid Tool Fatigue with Parse.ly and Crowdtangle
Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all measures and means, making sure you know what to do with it is what really counts. Organizations of all shapes and sizes have loads of data, but there’s so much going on that they’re not always able to derive actionable insights from it. That’s where we come in: two of the most popular platforms for content strategists and writers everywhere work in tandem.
In a recent webinar, CrowdTangle’s Sam Bennet and Parse.ly’s Mackenzie Meyer teamed up to offer tips to help you save time with your two favorite tools. As we like to say, you don’t need more data, you need more relevant data. Choose from one of the workflows below to find the perfect Parse.ly x CrowdTangle combination that’s most relevant to you!
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.